Purpose: New York City

Purpose creates 21st century movements. They mobilize millions of citizens and consumers to help solve major global problems. To do this, they develop and launch their own ventures using their model of movement entrepreneurship and they work with organizations and progressive businesses to help them mobilize large-scale, purposeful action.

Their work combines key insights from political organizing, behavioral economics, brand strategy and design thinking. Purpose develops and deploys cutting-edge technology to enable large numbers of people to come together and self-organize.

Purpose’s groundbreaking projects include:

  • Creating All Out, a new, first-of-its-kind global LGBT rights movement, launched in 2011, which has already built an extraordinary community of more than a million people in 190 countries
  • Creating LivestrongAction, a global movement of more than 1.5 million people for a world without cancer, in partnership with the Lance Armstrong Foundation
  • Directing the launch and growth of GlobalZero, an international movement to eliminate nuclear weapons led by 100 world leaders and endorsed by President Obama

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