Supertouch Group: New York City

Supertouch was founded in 2007 as a collaboration between the experiential marketing company, Interference Inc., and technical artists, Lit Studios. This combination of interactive marketing layered with technology was an experiment focused on building more accessible and engaging environments than had previously been created. We asked ourselves, what do creators want to do with tech (as opposed to what tech was made to do) that users may like. This reverse engineering of experience led to high profile prototypes that, along with community and corporate interest, launched us from research into development and execution. Our focus is in creating technological experiences that generate wonder, participation, and maximize the sharing potential in our connected world.

Our work since has spanned multiple industries – from Consumer Electronics to CPG, from Film & Television to Pharmaceuticals and Healthcare, all with the combined goal of getting users more involved with content and data in ways that would not have been possible just a few years ago. Clients include AT&T, The Mill Touch, Novartis, charity:water, Gawker Media, Ted Med, Top of the Rock, and more.

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