Founded in November 2010, Of a Kind promotes emerging fashion designers through integrated retail and editorial content. Each week, designers are commissioned to create limited-edition, exclusive pieces, which are released in conjunction with articles detailing the back-stories of each designer.

Of a Kind offers a new way to engage with products and content, enhancing the connection between buyer and designer. Every item sold on the site is limited-edition, designed exclusively for Of a Kind. Visitors have the opportunity to own something truly special and collectible. Each order includes a certificate of authenticity signed by the designer. Fancy a new handbag or scarf? Of a Kind is well worth a look and a may just encourage you to take out your pocketbook.