Jacob Shwirtz: New York City

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Hi! I’m Jacob and I’m a Chief Social Media Officer.

What’s your historical Los Angeles and New York connection?
Even though I’m a Brooklyn native, born and raised and went to Brooklyn College, LA has always had a strong place in my heart. I have several family members and friends who’ve always lived in LA so I’ve visited constantly my whole life.

Describe your experience in LA and your experience in NYC
NY is home base, its where I feel most connected and at ease. LA is a fun trip for friends, family and work. I love every visit but always appreciate coming back to home base.

What was the biggest challenge of moving from LA to NYC?
Having spent 7 years in Israel, moving back to NYC was a blast. I got to see how neighborhoods evolved and the culture changed in ways that aren’t as apparent when never leaving for an extended time.

How can NYC and LA best engage with each other?
I don’t subscribe to the lame city bashing that goes on from one to the other. Each city is great for their own reasons and I’m always happy to collaborate with peers  across the country. Recently at work we started using a Double Robotics robot to better stay in touch and we’re loving it! Check it out.

Favorite LA secret spot
Not so secret but I always make a pit stop at Roscoe’s Chicken and Waffles and sleep in one of their t-shirts.

Favorite NYC secret spot
Angel’s Share in Astor Place. Amazing speakeasy from before they were so trendy.

If you were not at Endemol Beyond USA, what would you be doing?
Social media and digital strategy are in my bones, I’ve never done anything else. If I had to pick a different career it would be proprietor of a shuwarma joint – Shwirtz’s Shuwarmas.

Inflight Entertainment: tell us what song/album, TV show, podcast, or web videos you’ve been watching lately.
I go old school! Wired magazine is the only print subscription I maintain. My flights are when I catch up.

From the 2462 Miles newsletter: connecting NEW YORK CITY + LOS ANGELES

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