Adam Devine: London

What do you do? 
Hi, I’m Adam, and I run marketing for WorkFusion, a machine learning software platform that automates the predictable data discovery and entry work that knowledge workers spend like 30% of their day doing. We’re like SkyNet, but good.

What else should we know about you?
Superpowers: simplifying the complex, foreign accents (challenge me), cooking without measuring. Kryptonite: redeyes without Ambien, sun without 100 SPF, forgetting workout gear.

What’s your historical London and New York connection? 
I feel like I should have been born English, chiefly because I’m pale, have a dry sense of humor, and I actually understand irony. I’m there five or six times a year to speak about AI at conferences and seduce customers.

Describe your experience in London as a New Yorker.
I’m a redhead. The Brits have a historical beef with my kind, dating back to the Celts who used to abuse them in the Game of Thrones era. The first time I went to London a decade ago, I was apprehensive about reliving the taunting I got when I was 10. The first night I was in London I was invited to a dinner at Shoreditch House, and I was seated opposite a very beautiful (dyed) blond who initially regarded me from a disdainful corner of her eye. Off to a good start. After an hour and 19 or 20 martinis, she looks me directly in the eye, smiles every so slightly, and says, “y’know, you’re really quite dashing…for a ginger.” The next morning I told her, “you’re really quite good in bed…for a Brit. And…scene.

How can New York and London better engage with each other? 
For one, the Hyperloop: going 700 MPH in an under-sea tube would be far more civilized than 7 hours in Economy Plus (we’re still a startup – no Upper Class for me). We might also do away with the need for passports. Why as a New Yorker do I need a passport for the UK when like, Delaware or North Dakota or Ohio even is so much more foreign to me than London?

Favorite NYC secret spot:
LifeThyme. It isn’t posh, and it smells like green juice and (new) yoga mats no matter what time of day you wander in, but for someone who travels relentlessly, doesn’t like delivery (it’s always cold and amorphous by the time it shows up), and only makes time to cook when its for friends or lovers, LifeThyme’s food bar is amazing and filled with organic, free-range everything. It’s just expensive enough to be reassuring and inexpensive enough to be a habit.

Favourite London secret spot:
The Proud Archivist. BTW, I’d have said The Broadway Market, because it’s spectacularly awesome, but it’s not exactly a secret anymore. Proud Archivist sort of feels like a hybrid of a community center, coffee shop, bar, and lobby of a very high end youth hostel. It’s a good spot to go to work or eat or imbibe. There’s also an events space / gallery next to it that (true story) I wandered into by accident the last time I was there – turns out there was a nude drawing class underway. I was invited to join. I think the class rendered me accurately.

If you could live anywhere in the world, where would it be and why?
I’d like to relocate the weather and surf breaks of San Diego to Berlin and live there, because, obviously.

In flight entertainment:
What’s playing in your headphones right now?
Beethoven on shuffle.

And what are you currently reading?
Peter Thiel’s Zero to One. And I just got Esther Perel’s book, Mating in Captivity, which I think will be way more fun.

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