ADAY is a brand of wear-anywhere apparel, launching this month. Their pieces take tech cues from activewear and design cues from contemporary fashion. They were founded on the need for clothes that can keep up with the modern woman’s active + spontaneous lifestyles – so for all multi-taskers, travellers, fitness junkies and entrepreneurs, this one is for you. Clothes that you can take from morning meetings to afternoon workouts and then still rock to evening drinks + all the chaos in between.