EventsTag is an innovative marketing tool enabling brands to display live social content through striking digital installations. Using integrations with a range of social media platforms including Instagram and Twitter, EventsTag collects live content from a specific event through a pre-defined hashtag. The platform has been used extensively in their pre-launch phase at The O2 – London’s largest entertainment venue.

The venture launched last month under parent company, Crowd Reactive, who were incubated by Wayra, Telefonica’s global start-up accelerator in 2012. They have attracted subsequent seed funding and went on to open their New York office last summer.