Amanda Shareghi heads up marketing for Alley Interactive, a digital and development firm for top publishers and media companies. It’s a mix of marketing, business development/partnerships and communications/outreach. Every day is different.
What’s your historical San Francisco and New York connection?
I moved to NYC right after college for my first PR gig and back to SF a few years later to switch into tech PR and comms. I also grew up in the Bay Area. Alley Interactive is a fully distributed company of 20+ team members across the country. It’s headquartered in NYC and I’m out in SF, so SFO has quickly become a second home.
Describe your experience in SF and your experience in NYC.
I’ll use five words for each.
NYC: Alive, intense, magnetic, eclectic, takeout.
SF: Active, heartfelt, beautiful, colorful, costumes.
What was the biggest challenge of moving between NYC and SF?
I took a little pit stop in Southern California for a few years after NYC before moving back to SF. Slowing down and getting rid of all the black in my closet. I can’t tell you how many people would randomly wish me luck on “my job interview” my first weeks back in California.
How can NYC and SF best engage with each other?
By understanding that both cities are incredible in their own ways for the right person and that comparison debates are a waste of time.
Favorite SF secret spot
Too many to count. Twin Peaks at sunrise, China Beach at sunset, Seward Street Slides (bring your own cardboard) at night, Radish for bottomless mimosas and brunch, Brass Tacks for a drink on a sunny afternoon.
Favorite NYC secret spot
Not a secret but the dino tour at the American Museum of Natural History. Or the High Line at night.
If you were not where you are now, what would you be doing?
Traveling the world, starting up a food truck deciding what to eat or napping.
Roadtrip Entertainment: tell us what song/album, TV show, podcast, or web videos you’ve been watching lately.
I’ve never been much of a TV watcher, but if you run into me on the streets of SF or NYC (or on a plane), chances are earbuds are in and I’m blasting RAC, Scavenger Hunt, Betty Who, Disclosure, the 1975, Little Daylight, Robyn, The Naked and Famous, Blood Orange, MNDR and Haim these days. Sometimes I’ll throw in a little 90s throwback with Garbage and Foo Fighters. If it’s a tragic day and I couldn’t get caffeine that morning, I’ll resort to blasting straight Ke$ha (when my girl still rocked the $), Katy Perry and the most hardcore rap I can find. I also have wonderful friends who send me their favorites from reddit in the AM — usually to make me laugh.
From the 2905 Miles newsletter: connecting NEW YORK CITY + SAN FRANCISCO