The Beans Group helps brands and agencies understand, access and engage young people. The company runs studentbeans.com, the UK’s leading youth website, which receives over 2.5 million monthly visitors and provides unique offers, entertainment and money-saving advice for university students.

The Beans Group helps top advertisers like Google, Red Bull and Microsoft access and engage with 18-24s. Over the past few years, the business has expanded to include morebeans.com, for life after university, award winning campaign freshersfields.com; the National Online Freshers Fair and Voxburner, an independent arm of the business, teaching marketeers from brands and agencies how to understand and interact with the youth market.

As part of UKTI’s next Digital Mission, The Beans Group founder James Eder will be coming to New York to launch Youth Marketing Strategy which will take place in NYC in May 2014. Drop him a note at james@thebeansgroup.com to get in touch!