ASAP54: London

ASAP54 is the discovery app that every shopaholic has been looking for. Saw a dress or tie in a magazine or on the street but can’t find out how to buy it? The Sao Paulo born Daniela Cecilio just launched her London based startup and app dubbed the “Shazam” of shopping.

Once you find your inspiration, from a magazine, a blog, the catwalk, or just from the street, upload an image or capture it in the moment and the app generates similar items or exact matches. If you still can’t find the item, the app offers a 24 hour service from in-house stylists who report back with further suggestions.

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