Launched in 2007 by Alicia Navarro and Joe Stepniewski, Skimlinks allows publishers to send traffic to the world’s biggest retailers and receive a premium commission for it. They’re now a global team of 65 with the technology used by over 1.5 million sites, including Condé Nast, the Huffington Post, and Telegraph Media.
This past weekend, the company was featured as #17 in the Sunday Times’ Hiscox Tech Track 100. The team is also organising its first ever Content to Commerce Summit, October 14th in New York. The conference looks at the ties between content and commerce and will feature sessions on how to measure affinity and intent through purchase data, best practices in native advertising, and the processes publishers are embracing to capitalise on commerce-related-content.